Apple introduced its thinnest-ever iPhone 17 lineup on Tuesday, aiming to stay competitive in the fast-evolving generative AI landscape.
The launch comes as the company faces multiple pressures: the White House is urging Apple to lessen reliance on Chinese manufacturing, and investors remain skeptical about Apple’s readiness for the AI era.
Additionally, tariffs imposed under former President Donald Trump continue to weigh on the company, with shares dropping over 3% since January.
Apple hopes the new iPhone 17 Air will trigger a surge in upgrades, countering the trend of users delaying device replacements.
