The Nigerian creative and marketing community is mourning the passing of Anda Damisa Paul, popularly known as LazyWrita, whose death was confirmed following the release of a scheduled Instagram post earlier today.
According to close sources, his passing occurred days ago, with the announcement shared publicly afterward. The news has sparked an outpouring of tributes across the media, branding, and digital marketing space.
LazyWrita was widely regarded as a pioneer of brand and influencer marketing in Nigeria. Long before social media became a dominant force, he played a defining role in shaping how major brands connected with audiences online. His influence on digital storytelling, brand visibility, and creative strategy helped set standards that continue to guide the industry today.
Beyond his professional accomplishments, he was seen by many as a visionary, mentor, and trailblazer whose ideas and work inspired a generation of creatives and marketers.
LazyWrita will be remembered for his originality, insight, and lasting contributions to the growth of Nigeria’s digital branding and creative ecosystem.
🕊️ Rest in peace, LazyWrita. Your legacy endures.
