Liverpool FC has announced Turkish Airlines as its new main club partner from June 1, 2027, marking the first change to the club’s principal shirt partnership in 17 years.
Turkish Airlines’ branding will appear on the front of the men’s, women’s and Academy shirts from the start of the 2027-28 season, replacing Standard Chartered, which has held the position since 2010.
Standard Chartered will remain Liverpool’s main club partner throughout the 2026-27 season before transitioning to become a global partner, continuing its relationship with the club.
Liverpool and Turkish Airlines said the new partnership brings together two globally recognised brands with strong international reach and a shared focus on connecting people and communities around the world.
